Target Bespoke Induction Range Wins in Commercial Kitchen 2018 Innovation Challenge

British commercial catering equipment manufacturer, Target Catering Equipment, awarded bronze for innovation in industry challenge.

After a successful debut in 2017, British manufacturer’s Target Catering Equipment returned to this year’s dedicated catering equipment show ‘Commercial Kitchen’, held at Birmingham NEC, with a stand twice the size to showcase their very latest commercial induction products.

Priding themselves on being pioneers in the application of induction technology, Target entered their bespoke induction range into this year’s innovation challenge. Facing a number of market leading brands, Target battled it out on Day 1 to win buyers votes which would result in being put through to Day 2, where they would be in with a chance of winning a coveted Bronze, Silver or Gold award for innovation, following a 90 second pitch to some of the biggest buyers and innovation experts from across the foodservice and hospitality sectors, including; Greene King Kitchen Design and Equipment Manager – Antony Bennett, Star Pubs and Bars Food Strategy and Implementation Manager – Mark Teed and Vision Commercial Kitchens MD – Jack Sharkey, amongst others.

After progressing through round 1, Target delivered their pitch, speaking about how their bespoke induction ranges incorporate the very latest cooking technologies to enable customers to have an edge in the intensely competitive food service industry. How induction technology can reduce power requirements and energy consumption and that new computer-controlled induction generators can be programmed with different power levels and monitored for performance and use giving greater control within kitchens.

They also talked about how system faults within the induction components can be detected and engineers alerted remotely to diagnose potential faults prior to attending site, helping to minimise disruption in the kitchen during busy service times. And how enhanced efficiency improves reliability and life expectancy of the equipment, is important for management, and goes a long way to help in the running of a successful business.

And finally, how each Target bespoke induction range is individually designed and styled to suit the business’s needs and can combine other manufacturers latest cooking equipment therefore delivering the ultimately innovative cookline.

Following all the competitors’ pitches, the judges panel decided to award the Target bespoke induction range with a Bronze award for innovation and commented: “It’s great to see companies like Target bringing new products and bespoke solutions to the market”.

Managing Director of Target Catering Equipment, David Pedrette commented: “We are thrilled to have won a Bronze award for innovation, being a relatively small family business in comparison to many of the other competitors, and British manufacturers at that, it encourages us to continue in what we do, pioneering catering equipment for the future.”

Target were delighted to be one of the only manufacturers of induction cooking equipment to make it to the final and be awarded a Bronze award for innovation, proving bespoke catering equipment solutions are truly innovative.

For more information on any of the products showcased at Commercial Kitchen 2018, or any other products or services provided by Target Catering Equipment, please visit www.targetcatering.co.uk or call +44 (0) 1452 410 447.

Target Leads the Way with Innovative Catering Equipment

Target Catering Equipment wins Business Show Innovation Award for changing perceptions of commercial kitchens.

Target Catering Equipment announced as winners of the Gloucestershire Business Show 2016 award for ‘Innovation in Business’. As trail-blazers within the foodservice industry, Target Catering Equipment have worked tirelessly over the past 8 years to change business owners and chefs’ perceptions of commercial kitchens across the UK, through the development of innovative catering equipment.    

“If you can’t stand the heat keep out of the kitchen” used to be the saying but with Target Catering Equipment’s innovative approach to developing technology, this is no longer the mantra of chefs.

“Need - is the mother of invention and innovation” Recognising that cooler more efficient kitchens were needed by business owners, in order to minimise overhead costs, improve working conditions and attract the best chefs to work in their commercial kitchens, Target began research and development into commercial induction cooking equipment which had previously been written off by larger manufacturers, preferring gas for speed, controllability and cheap manufacturing costs.

With the Government also striving to reach Kyoto 2020 energy reduction and reduced carbon footprint targets, commercial kitchens have been regarded as high energy consumers with massive energy waste and increased carbon emissions that are now under increased scrutiny by the Carbon Trust who have continued to implement new initiatives to reduce energy consumption, and waste and increase renewable energy supplies.

Through Target’s continued development and ability to custom manufacture equipment to suit individual requirements, induction cooking technology is now considered by many within the industry as one of the best forms of cooking technology. Businesses making the decision to invest in the latest innovative catering equipment are seeing the instant and long term benefits of becoming a more sustainable and efficient business.

Gloucestershire is becoming a hub for green energy innovation design and development with many other specialist businesses located to the area. Target Catering Equipment continues to develop new ideas and technologies within the foodservice industry combined with other leading European manufacturers of equipment, and anyone who is interested in improving their business by investing in the latest innovative commercial kitchen equipment should contact Target.