British commercial catering equipment manufacturer, Target Catering Equipment, awarded bronze for innovation in industry challenge.
After a successful debut in 2017, British manufacturer’s Target Catering Equipment returned to this year’s dedicated catering equipment show ‘Commercial Kitchen’, held at Birmingham NEC, with a stand twice the size to showcase their very latest commercial induction products.
Priding themselves on being pioneers in the application of induction technology, Target entered their bespoke induction range into this year’s innovation challenge. Facing a number of market leading brands, Target battled it out on Day 1 to win buyers votes which would result in being put through to Day 2, where they would be in with a chance of winning a coveted Bronze, Silver or Gold award for innovation, following a 90 second pitch to some of the biggest buyers and innovation experts from across the foodservice and hospitality sectors, including; Greene King Kitchen Design and Equipment Manager – Antony Bennett, Star Pubs and Bars Food Strategy and Implementation Manager – Mark Teed and Vision Commercial Kitchens MD – Jack Sharkey, amongst others.
After progressing through round 1, Target delivered their pitch, speaking about how their bespoke induction ranges incorporate the very latest cooking technologies to enable customers to have an edge in the intensely competitive food service industry. How induction technology can reduce power requirements and energy consumption and that new computer-controlled induction generators can be programmed with different power levels and monitored for performance and use giving greater control within kitchens.
They also talked about how system faults within the induction components can be detected and engineers alerted remotely to diagnose potential faults prior to attending site, helping to minimise disruption in the kitchen during busy service times. And how enhanced efficiency improves reliability and life expectancy of the equipment, is important for management, and goes a long way to help in the running of a successful business.
And finally, how each Target bespoke induction range is individually designed and styled to suit the business’s needs and can combine other manufacturers latest cooking equipment therefore delivering the ultimately innovative cookline.
Following all the competitors’ pitches, the judges panel decided to award the Target bespoke induction range with a Bronze award for innovation and commented: “It’s great to see companies like Target bringing new products and bespoke solutions to the market”.
Managing Director of Target Catering Equipment, David Pedrette commented: “We are thrilled to have won a Bronze award for innovation, being a relatively small family business in comparison to many of the other competitors, and British manufacturers at that, it encourages us to continue in what we do, pioneering catering equipment for the future.”
Target were delighted to be one of the only manufacturers of induction cooking equipment to make it to the final and be awarded a Bronze award for innovation, proving bespoke catering equipment solutions are truly innovative.