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5 Tips For Providing Excellent Customer Service In Your Catering Company

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on Friday, 21 November 2014
in Customer Service

5 Tips For Providing Excellent Customer Service In Your Catering Company

Providing excellent customer service may be overlooked by some catering companies but the best ones will pay particular attention to their customers.  At Target Catering Equipment our thorough experience in the world of catering equipment and commercial kitchen design has shown us just how valuable good customer service is.  Follow these tips to boost your company's reputation.

Good manners, always!

Greeting customers with a friendly and professional manner makes a big impact on your company from the very start.  Throughout service time 'please' and 'thank you' really does work.  Your customers should always come first and are always right.  Remaining patient and diplomatic even in pressurised situations is key.  Good manners should be something you don't even need to think about.

Know your menu

It can be a bit embarrassingif a customer asks about a specific item on the menu or a drink and you are unsure.  Get fully acquainted with the food and drinks menus....there's only so many times you can use the excuse that you are new!  If your catering company offers specials or deals mak sure you know what these are before you start your shift.

Be willing to adapt

With food allergies, specific diet requirements, and religious needs becoming increasingly common, being flexible to your customer's wants will impress.  Be ready and willing to adapt your menu in order to best satisfy the customer.  Keep a clear note of any requirements so that you can report these backto the chef correctly.

Keep a clean premises

Being vigilant to all areas of your premises is a must for any catering company.  Remaining attentive to when your customers have finished eating or are leaving will create a more efficient cleaning system, maximising the number of cutomers you can get through the door and seated.  Learn more about keeping a clean commercial kitchen from our previous blog article.

The little things go a long way

Certain things you do can make your customer's time that extra bit special.  Showing you care and are fully attentive to their needs really does go a long way.  Neglecting your customers will instantly lead to unsatisfied customers.  Ask if everything is alright with their order and if there is a problem keep them informed and apologise for the issue or delay.  You may even be able to offer some way of compensating for this issue or fault such as offering complimentary drinks, starters or a voucher for their next visit.

For more tios and advice on maintaining your commercial kitchen and catering business have a look through the rest of our blog.  Don't hesitate to contact us at Target Catering Equipment with any queries about our products and services.

How To Keep Your Commercial Kitchen Clean

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on Friday, 14 November 2014
in Commercial Kitchens

How To Keep Your Commercial Kitchen Clean

Staying on top of the hygiene in your commercial kitchenis essential in order to keep your business at its best.  Having provided twenty-five years of experience in commercial kitchen design and equipment, at Target Catering Equipment we know how tough it can be to manage a commercial kitchen and catering business.  Keep your customers coming back for more by implementing these vital cleaning tips.

Provide Proper Staff Training

You may employ people specifically for cleaning duties but all members of staff should receive full training when it comes to hygiene and cleaning matters.  New employees should not be forgotten but training should be included in their introduction to your business.  Althouhg it may seem basic, making sure all staff know the best cleaning techniques and hyhienic practices will save time in the long run and help to keep a better working environment.

Establish A Programme Or Rota

The easiest way to stay on top of your cleaning is by setting up a programme or rota to ensure areas are regularly attended to.  Keeping a checklist of certain areas of attention will notify all staff on what has been done or neds to be done, generating a more efficient system.  Don't neglect other areas of your premises, in particular restrooms and eating surfaces.

Be Alert To Splashes On The Walls

In a busy catering environment it can be easy to miss splash marks left by the sinks, hobs and other areas.  Being vigilant to marks and wiping them away properly as soon as possible will promote cleaner practices.  Bacteria can quickly grow from these splash marks, whether from oil, sauces, or other food products.  And as well as being a pain to rub out, the dried grime or scum may attract pests.

Check Underneath And Behind Equipment

Crumbs and residue can become easily forgotton in hidden places such as underneath and behind equipment.  As well as being potential food for pests, these waste scraps will eventually mould, emitting odorous and harmless gases.  Be particularly conscious of these areas: out of sight is not out of mind!

Keep your Waste Area Tidy

Messy and overflowing waste areas are a common issue at the back of many commercial kitchens.  Ensure that your waste area is clean and as well managed as it can be.  As the first place to entice pests and bacteria, waste areas can become a welcome mat,leadign these to the kitchen itself.  Always tie waste bags securely and never leave anything out of a container.  Avoid emptying bins at the last minute when they are likely to be overflowing as ripped or torn bags are particulary problematic.

Learn more about keeping a clean kitchen and the importance of colour coding with our previous post on cross-contamination.  At Target Catering Equipment we can provide the most efficent catering surfaces, floors, storage and more , to help you keep a clean business.  Contact one of our specialists today for more information.

How To Set Up And Maintain A Successful Catering Business

Posted by targetadmin
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on Friday, 14 November 2014
in Running A Restaurant

How To Set Up And Maintain A Successful Catering Business

Setting up a catering business from scratch requires a lot of planning and research.  There are certain things you nee to take into consideration and do in order to achieve a successful start.  Here at Target Catering Equipment we have helped many catering companies by providing specialist equipment and facilities for commercial kitchens.  Follow these simple rules to promote and maintain your business.

Know Your Audience

Depending on the sector you plan on serving you may have a more specific audience.  Catering companies can be at the forefront of any number of events, from business meetings and fundraising events, to weddings and birthday celebrations.  Unsatisfactory catering can really damage an event so know your audience and understand how you can give them the best service to suit a particular event.  For example, serving party food at a business or corporate event would be completely inappropriate.

Do Market Research

Once you know your audience you can thoroughly research what it is they may want or will require.  Have a look at example menus from existing catering companies offering similar services and think how you can give something a bit extra.

It is always a good idea to conduct surveys with the general public where possible, to get direct advice from your potential clients.  A clear grasp of the nature of the event, as well as the likely guests' ages, genders, and preferences are all important.  Is a buffet, sandwiches, or a three-course meal suitable?

Plan Your Produce

Every experienced caterer will tell you that the job requires a lot of physical work and longs hours on your feet so be prepared.  Working out your menu is the fun part though.  Compile ideas of meals or food you could provide and make sure this always relates back to what your target audience will want.  Referring to your market researech also helps; further surveys could be conducted if necessary.  For example you may offer a cultural menu or a traditional menu:  will this satisfy your clients?


Learn The Costs

Think logically and realistically about the availability of your planned produce.  Are the necessary ingredients seasonal or readily available in stores all year round? Finding your supplier, be it a chain supermarket or local grocers/bakery/butchers, is something that can be forgotten.  Compare prices of your planned produce between shops and find a way to balance quality and cost.  The end result of any business is to make a profit so carefully working out prices and the amount of hours is vital.

Advertise Your Business

When all the preparation is complete, advertising your business properly is he only way you wil be able to gain clients.  Promoting your catering business on socia media websites if free if you can't afford a webiste at first.  Post examples of your menu and high quality images of your food.  Having a strong internet presence is key to marketing a business in the modern day.  Think how you can use Facebook, Twitter, Google+, Instagram, Tumblr, Pinterest, Storify etc


Also, don't neglect real-life advertisements.  Visit your local independent stores and ask if you can post a flier, poster or business card there.  If you offer other businesses a similar service they are more likely to cooperate.  Choosing businesses which may be relevant to your own catering company will help build up your network.  If you plan to cater for weddings, approaching florists and possible venues is wise.  Likewise, talking to your produce providers and organising a two-way promotion will help your your name out.

 

Learn more about the services we can offer at Target Catering Equipment and contact us today to talk through your business' requirements.  For more tips and advice on keeping a commercial kitchen or running a catering company have a look through our blog.